mahesh Gangurde Digital Marketing

What is Twitter?

Twitter is an extremely fast moving social network that uses microblogging as a way to get instant news/updates. Twitter is called a microblogging platform because you’re only allowed to use 140 characters to send your “tweet” (message or status).

These terms are essential for understanding the network.

Tweet: A 140-character message.

Retweet (RT): Re-sharing or giving credit to someone else's tweet.

Feed: The stream of tweets you see on your homepage. It's comprised of updates from users you follow.

Handle: Your username.Mention (@): A way to reference another user by his username in a tweet (e.g. @mashable). Users are notified when @mentioned. It's a way to conduct discussions with other users in a public realm.

Direct Message (DM): A private, 140-character message between two people. You can decide whether to accept a Direct Message from any Twitter user, or only from users you are following.
You may only DM a user who follows you.

Hashtag (#): A way to denote a topic of conversation or participate in a larger linked discussion (e.g. #AmericanIdol, #Obama). A hashtag is a discovery tool that allows others to find your tweets, based on topics. You can also click on a hashtag to see all the tweets that mention it in real time — even from people you don't follow.

Direct Message (DM): A private, 140-character message between two people. You can decide whether to accept a Direct Message from any Twitter user, or only from users you are following.
You may only DM a user who follows you.

Hashtag (#): A way to denote a topic of conversation or participate in a larger linked discussion (e.g. #AmericanIdol, #Obama). A hashtag is a discovery tool that allows others to find your tweets, based on topics. You can also click on a hashtag to see all the tweets that mention it in real time — even from people you don't follow.

The more you use it, the more enjoyable and resourceful it will become. We hope you stick with it, as it can pay dividends in great conversation and personal connections with people around the world.

Signing Up : In order to engage in conversation, you must introduce yourself. By creating a handle you can quickly describe who you are. A handle is essentially your address or calling card, and is how people will interact with you and include you in conversation.

Your profile pic, header image and bio should also reflect who you are. you should use your actual picture and real name, so people feel more comfortable interacting with you.

Following and Followers : 

We once heard Twitter described as a crowded banquet hall. Picture people milling about, having conversations — some are snacking on delectable treats, some are staring at the ceiling. It's a lot to take in all at once, but if you hone in on a few people that seem interesting and start a genuine conversation, you might encounter a new and interesting network of contacts. Before you know it, you'll have a nice little group of people with common interests.

Once you've squared away your username, photo and bio, you need to seek out people to followOnce you've squared away your username, photo and bio, you need to seek out people to follow. You can find them in a few different ways.Our advice is to follow your friends and people you know, at first. When you open your account, Twitter's algorithm doesn't know you very well, and thus, cannot logically suggest people for you to follow, just yet. (However, the company is trying to improve its suggestions feature.) It merely suggests random celebrities and other folks with thousands of followers. Therefore, following people you know will make your initial foray more worthwhile.

You may also want to explore people your friends are following to naturally increase your Twitter perspective.

Once you get rolling, Twitter will give you better follow suggestions, based on the industries/fields associated with your interests. With time, you'll become adept at discerning who is worth following and who is not. There's no set strategy for this — it's completely up to you and your own personal tastes. If someone follows you, there's no requirement to follow them. If someone is tweeting too much and clogging your feed, feel free to unfollow him immediately.

Following and Followers

You may also want to explore people your friends are following to naturally increase your Twitter perspective.

Once you get rolling, Twitter will give you better follow suggestions, based on the industries/fields associated with your interests. With time, you'll become adept at discerning who is worth following and who is not. There's no set strategy for this — it's completely up to you and your own personal tastes. If someone follows you, there's no requirement to follow them. If someone is tweeting too much and clogging your feed, feel free to unfollow him immediately.

Entering the Fray

Now that you've been observing the updates and musings of those you follow, it's time to join the conversation. You could try to send a 140-character observation into the ether and hope someone sees it, but there's a better way to engage with people around your interests.

The next time you see a particularly fascinating tweet, click "reply" and add your two cents. 

Interacting with ordinary people is a great way to get the hang of the "@mention"Interacting with ordinary people is a great way to get the hang of the "@mention"(just use the "@" sign before that person's handle). Clicking "expand" or "view conversation" on a tweet will display all the responses that message received, including tweets from people you aren't following. You can see when someone follows or @mentions you in the @Connect tab at the top of the page.You might also notice a vertical blue line connecting some tweets. When two or more users you follow are involved in a conversation, Twitter automatically groups those messages together on your timeline, displayed chronologically from when the most recent tweet was sent. Up to three messages in the conversation will appear on your timeline, connected by the vertical line. If there are more than three messages in the conversation, click on any one to view the entire conversation.

Once you feel comfortable with these tools, it's time to start interacting with more influential Twitter users. Twitter gives you the power to directly connect with government officials, celebrities and cultural movers and shakers. By @mentioning specific people, the odds that they see your conversation increase drastically. Who knows? They might even respond or retweet to their own personal audiences.

Direct Communication

Another way to communicate with Twitter is through direct messaging (DM). The messages are private, between you and the receiver, but keep in mind what you say could still be leaked — so make sure whatever you send is something you'd feel comfortable having publicly posted.

Since the network's debut, it was believed that a user had to be following you before you could send them a direct message. However, it was discovered in October 2013 that a feature in settings allowed users to choose whether they wanted to be able to receive messages from their followers, even if they didn't follow them back.

To enable the feature, go to settings and look under the "Accounts" section, where you should see a check box marked "Receive direct messages from any follower." At time of writing, the feature wasn't available for everyone. We'll update as more information becomes available.

Retweeting

Retweeting is a common way to share something interesting from someone you follow to your own set of followers. Pertinent information tends to spread virally via retweets. It's important to remember that a retweet should be thought of as quoting someone or citing a source.

There are a couple of ways to retweet someone (see image below). You may choose to simply hit the retweet button that appears when you hover your mouse over someone else's tweet. When you click this button, the tweet will be sent to your set of followers, using the original tweeter's profile pic alongside a note that you have retweeted the post. Additionally, a small green icon will appear in the top-right corner of the tweet. This is illustrated in the top example of the picture below.

Another way of retweeting arose from the Twitter community itself. This way is a ever-so-slightly more labor intensive, but gives you the opportunity to comment on a tweet before you retweet it. Simply click to expand the tweet, copy and paste its text, and then create a new tweet by clicking the compose icon in the top-right of your profile page. Be sure to include the letters "RT" and the handle of the person who originally tweeted the information. (This is illustrated in the lower example in the picture below.) Notice that the tweet now appears in your timeline, with your profile pic and your comment before the original tweet.

Again, these are two ways to perform essentially the same action. It's up to you to determine when it's appropriate to include a comment in your RT.

Hashtags

Hashtags label and indicate the subject matter of certain conversations taking place on Twitter. The hashtag is represented by the number sign "#." Putting one of these little symbols in front of a word or phrase indicates a subject you think is worth talking about. The words you use after the hashtag become searchable because Twitter tracks them. That is to say, if you click on a particular hashtag, you'll be able to see all tweets that have also used that hashtag. It's a grouping mechanism that allows you to get the general public's sense about a specific topic or issue.

This is a very convenient way to drop in on subjects as broad as #OrganicFoodor as focused as #BehindTheLaunch. Feel free to create your own subjects — just make sure you don't use any spaces between words in a hashtag. The #Discover tab at the top of the page will display content and hashtags that might interest you, based on your own tweets.

How Do I Get More Followers?

A large Twitter following can have zero value. How? If you never engage with your community or if you’ve purchased fake followers. In both situations, your tweets will fall on blind eyes. Use the tips in this article to create a real community. A community of evangelists.

  • Fill Out Your Bio and Add an Image

This is basic stuff.I didn’t even want to add this to the guide but just in case you’re one of the few people who haven’t done this yet please go do it. Upload a proper image (a headshot works best or a logo if you want to represent your brand) and fill in your bio with some useful information to help people determine if they should follow you or not.

  • Follow The Right People

Spend your time targeting the right people to follow. If you’re just pressing the follow button without any rhyme or reason then you’re wasting your time. Be specific on who you follow. There is no rush to a million followers if those million people don’t care about what you have to say. Those million people will represent a tremendous amount of wasted time and money. Be smart. Follow people who matter to you.

Engage the people you follow by answering questions they may have or start a conversation with them. Start building real relationships. Maybe they won’t become a client but it’s possible that over time they’ll know someone who might. Keep a list of the people you engage with and check in with them every so often. It’s all about building a community one person at a time.

  • Keep Track Of Your Brand & Industry

Keeping track of your brand & industry is one of the best ways to grow your following. The more active you are engaging with potential clients/customers the more likely they’ll follow you and tell their friends to do the same. 

Be Interesting With Your Tweets

To be honest, there are too many people on Twitter who are boring and provide very little value to their followers. You don’t want to be one of these people. You want your brand to stand out so you need to provide valuable content day in and day out. Go out and explore the internet world and find blogs and news sources that cover your industry. Subscribe to their RSS feed or newsletters to stay on top of their latest articles.

  • ReTweets Are Great!

Looking to say thanks to a fellow tweep? Want to let someone know that you really enjoyed their latest blog post? Retweet their tweet. It’s simple to do and it’s a great way to get that person’s attention because when you retweet them that person gets a notification about it.

 

 

 

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