What is on-page and off-page SEO?
Conceptually, there are two ways of doing SEO
SEO Website Domain
Keep two to three words in your domain name it will be more memorable. Some of the most memorable websites do a great job of branding by creating their own word. Few examples are eBay, Yahoo!, Expedia, Slashdot, Fark, Wikipedia, Google... It Must Be Top Level Domain Name. For Example www.example.com, www.example.in, www.example.gov etc.
SEO Relevant Filename
The filename should preferably be short and descriptive. It’s always good to use
same keywords in file name as well as in page title.
Don't use file names like service.htm or job.htm but use actual service name in your file name like computer-repairing.htm
Don't use more than 3-4 words in file name and separate them with hyphens
rather than underscores. Try to use 2 keywords if possible.
It should be noticed that .html, .htm and .php and any other extension do NOTHING for your visitors, and they are simply a means of offloading some of the work of configuring your webserver properly onto your visitors
URL Sub-Directory Name
From Search Engine Optimization point of view URL sub-directory name hardly matters. You try giving any keyword in any search and you will not find any sub-directory name matching with your keywords. But from user point of view you should keep very much abbreviated sub-directory name.
SEO Optimized Keywords
This is calculated as how often does a keyword appear in a site's title or description. You don't want to go overboard with frequency, however, since on some engines if you repeat a word too many times, you'll be penalized for "spamming" or keyword stuffing. In general though, repeat your keyword in the document as many times as you can get away with, and up to 3-7 times in your META tags.
This refers to the placement of keywords on a Web page in relation to each other or, in some cases, in relation to other words with a similar meaning as the queried keyword.
A measure of how early or high up on a page the keywords are found. Having keywords in the first heading and in the first paragraph (first 20 words or so) on a page are best.
WHERE your keywords are placed on a page is very important. For example, in most engines, placing the keywords in the Title of the page or in the Heading tags will give it more relevancy. On some engines, placing keywords in the link text, the part that is underlined on the screen in a browser, can add more relevancy to those words.
Best Places to Put Keywords:
Here is a list of places where you should try to use your main keywords.
What is Word Stemming?
Google uses word stemming. Word stemming allows all forms of the word - singular, plural, verb form as well as similar words to be returned for a given search query. So if someone types in "house plans", not only will pages that are optimized for that phrase be returned, but so will pages that contain all variations of that phrase, for example: "house plan", "house planning", "house planer".
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