mahesh Gangurde Digital Marketing

What is on-page and off-page SEO? 
Conceptually, there are two ways of doing SEO 

  • On-Page SEO- This includes providing good content, good keywords selection, putting keywords on correct places, giving appropriate title to every page etc. 
  • Off-Page SEO - This includes link building, increasing link popularity by submitting in open directories, search engines, link exchange etc. 

SEO Website Domain 
Keep two to three words in your domain name it will be more memorable. Some of the most memorable websites do a great job of branding by creating their own word. Few examples are eBay, Yahoo!, Expedia, Slashdot, Fark, Wikipedia, Google... It Must Be Top Level Domain Name. For Example,, etc.

SEO Relevant Filename

The filename should preferably be short and descriptive. It’s always good to use 
same keywords in file name as well as in page title. 
Don't use file names like service.htm or job.htm but use actual service name in your file name like computer-repairing.htm 
Don't use more than 3-4 words in file name and separate them with hyphens 
rather than underscores. Try to use 2 keywords if possible. 

File Extension 
It should be noticed that .html, .htm and .php and any other extension do NOTHING for your visitors, and they are simply a means of offloading some of the work of configuring your webserver properly onto your visitors

URL Sub-Directory Name 
From Search Engine Optimization point of view URL sub-directory name hardly matters. You try giving any keyword in any search and you will not find any sub-directory name matching with your keywords. But from user point of view you should keep very much abbreviated sub-directory name. 

SEO Optimized Keywords 

Keyword Frequency: 
This is calculated as how often does a keyword appear in a site's title or description. You don't want to go overboard with frequency, however, since on some engines if you repeat a word too many times, you'll be penalized for "spamming" or keyword stuffing. In general though, repeat your keyword in the document as many times as you can get away with, and up to 3-7 times in your META tags.

Keyword Proximity: 
This refers to the placement of keywords on a Web page in relation to each other or, in some cases, in relation to other words with a similar meaning as the queried keyword. 

Keyword Prominence: 
A measure of how early or high up on a page the keywords are found. Having keywords in the first heading and in the first paragraph (first 20 words or so) on a page are best. 

Keyword Placement: 
WHERE your keywords are placed on a page is very important. For example, in most engines, placing the keywords in the Title of the page or in the Heading tags will give it more relevancy. On some engines, placing keywords in the link text, the part that is underlined on the screen in a browser, can add more relevancy to those words.



Modern studies


Best Places to Put Keywords: 
Here is a list of places where you should try to use your main keywords. 

  • Keywords in the <title> tag(s). Up To 65 Character Long.
  • Keywords in the <meta name="description"> Up To 165 Character Long.
  • Keywords in the <meta name="keyword"> 
  • Keywords in <h1> or other headline tags. 
  • Keywords in the <a href="">keywords</a> link tags. 
  • Keywords in the body copy. 
  • Keywords in alt or title tags. 
  • Keywords in <!-- insert comments here> comments tags. 
  • Keywords contained in the URL or site address, e.g., 

What is Word Stemming? 
Google uses word stemming. Word stemming allows all forms of the word - singular, plural, verb form as well as similar words to be returned for a given search query. So if someone types in "house plans", not only will pages that are optimized for that phrase be returned, but so will pages that contain all variations of that phrase, for example: "house plan", "house planning", "house planer".