For those who deal with SEO and blogging, Google panda and Google penguin should not be something new to them. Ever since these updates were introduced, there has been strong buzz on how to develop the perfect search engine optimization plan, so that websites have their dues in rankings. Moving forward, here is a close take Panda and penguin
What Is Google Panda?
Google launched Panda in February 2011, mainly as a change in its search results ranking algorithm. The main purpose of the update was just to keep those low quality and low content sites away from the top ranking results and give the actual quality sites their due.
As an obvious result, many websites with huge amount of advertising, or those with low quality content, saw a huge decline in the rankings. Ever since Panda was launched, there have been many updates to it.
The Idea of Google Panda Is : Penalize websites of low quality and thos with low quality content.
Google Panda is also known as "farmer update"
Google Panda introduced in 24th Feb 2011.
Purpose of Google Panda Is : Bring the hight quality and content sites on the top of search engine rankings.
There are no two ways about surviving Panda than to make an update in the website and get rid of all those low quality pages, content and keywords. Over-optimized pages need to be checked. Websites that have been hit by Panda need to work on brand awareness and social media networks in a new campaign.
The webpage(s) that have been affected need to be isolated from those that weren’t harmed.
Panda is basically an on-page optimization problem. so the main changes need to be on the website. Check for pages with no or little content, as well as, for plagiarism. Creating detailed pages with FAQs and more for a website should help.
How do the panda affect a site : It is possible that an entire site is affected through panda. Usually single pages of a website are not targeted in the algorithm.
Panda doesn’t look for think contents but the overall content, so in websites where little original content and more duplicate or thin contents are present, those are likely to be fully penalized.
How can we recover site which is affected by panda : If the duplicate and thin content has been done away with, then probably by the next refresh.